I do agree that some head coverings do seem to draw more attention to the woman wearing them and it makes me wonder how that can be considered humble?
I would assume it's the same/similar to wearing a skirt that's long enough/shirt that covers enough (whatever that is to (general) you) and it's material being some sort of pattern. It's possible to wear a nice print dress and not be prideful of it imo, but I could very well be wrong. *shrug*