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kernsfamily -> RE: do you everbuy candy sneak it in the theater? (6/10/2009 3:59:28 PM)
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First, there are economic business reasons why candy/popcorn/sodas DO cost so much at theatres. First, if they didn't charge what they charge, the theatres would not be able to stay in business. They only earn a fraction of "box office" receipts the first few weeks a movie has been released (which is why you see the "no passes/no coupons" on new releases)......the "share" of the box office take improves for the theatre owner improves slightly ONLY once a film runs beyond 3-4 weeks. In the end, theatre owners really only make "good money" with the "blockbuster" hits. And, lose money on the "duds" and "so-so" movies....... The way to recoup some of their 'costs' is concessions. And, it's obvious, enough people DO pay the prices as listed.....and, if not, then prices would have to go down (simple economics).....many movie theatres around here DO offer a "FREE REFILL" on large drinks and large popcorns. (which, is a catch 22), as how many people will get up in the middle of a movie for a refill? to give you an idea of how "skewed" the system is against theatre owners....Cinemark theatres recently reported annual revenues of 1.77 BILLION....but, even that translated into a "loss" in the end. Running a movie theatre is a very expensive business. What do we do? As for LARGE popcorns and refills? My wife takes large ziploc baggies for the kids....and distributes the popcorn evenly (of course) in the lobby before going in....and then, gets the refill (which is what her and I eat)....and do all that BEFORE even going into the theater... we DO "smuggle in" drinks...as we DO buy the popcorn! (we just pick up 20oz bottles of soda from a convenience store for $1.29 or so on the way), and use one of my wife's BIG purses! MANY theatres here have gotten VERY VERY smart. They offer "movie camp"-type showings of "kid friendly" films during the summer on certain days.....(every tuesday at 10:30am), for instance. Admission is usually FREE, or, at some places $1.00 or so. Good for them....as the "free" showings mean NO revenue sharing at the box office, but they know darn well, people are going to FLOCK to the concession stand (especially since they can justify that $7 popcorn, since they DID get in for FREE).....and, that's a huge "profit center" for the theater.... And, gives the kids a good look at all the "upcoming attractions".....which, will bring them back for more!
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